About Us

Who We are

We are committed to building the most comprehensive consumer services marketplace for home maintenance, personal care, health care, automotive services, and transportation services.

Mission Statement

We reimagine and simplify consumer service commerce and focus on commerce service transactions. We create natural systems and methods for consumers and merchants to maintain long term, mutually beneficial relationships.

The Impel Philosophy

We boldly execute our vision without compromising our integrity or losing our passion. Our business model and operating principle is to find balanced value in all transactions with our customers. We only succeed if our customers benefit from our technology and accelerate their business using our products and services.

The Impel Promise

We only release products that are innovative, simple to use, cool, and exciting and we put all of our passion into making our customers’ lives better.

Our Culture

We are optimists who focus on execution and live to serve. Challenges are exciting to us and we love to do things that haven’t been done before. We finish strong and execute with perfect determination.

Meet our Team

Edward Kinsey


Ed is a serial entrepreneur and was previously a co-founder of Ariba, Inc., a leading provider of spend management solutions focused on business-to-business commerce, where he led one of the most successful IPO’s in Silicon Valley. Between Ariba and founding Impel, Ed was a start-up venture capital investor through his fund Determination Ventures, LLC. Through the Kinsey Family Foundation, which he chairs, he focuses philanthropy on assistance to children and children’s causes and young men and women whose lives have been affected by unfortunate circumstances. Through the Kinsey Determination Scholarship, he has paid for the education of many young men and women who would not otherwise have been able to attend college and high school.

He’s served on numerous corporate, educational and non-profit boards including Comergent Technologies, Firm58, DiCarta, Embark, BUILD, and The University of Toledo Foundation.

Eric Bochner


Eric brings a diverse range of experience to the Impel team. Prior to Impel, he was the Managing Director of Apex Solutions, where he consulted start-up IT, software and SaaS companies. From January 2003 until May 2013, when he sold the company, he was the CEO and Founder of Bochner Chocolates in Iowa City, producer of ultra-premium chocolates, using technologically advanced production processes, from concept through full employment of more than 40 people.

Prior to founding Bochner Chocolates, Eric served as Vice President Commerce Services and Corporate Development at Ariba, where he worked on the company’s merger and acquisition strategy and execution. Previous to his leadership role at Ariba, he served in executive leadership positions at InfoSeek, 3Com, and Network General. He began his career as an Associate Lawyer at Fenwick and West in Palo Alto.

Woody Arnold

Chief Technology Officer

Woody Arnold has more than 20 years of technology industry experience with companies such as eBay, Accenture, Zinio, Harman and AT&T. Prior to Impel, Woody was VP of Engineering for Aha Radio, a connected car platform owned by Harman International. At Zinio, Woody was VP of Mobile Engineering where he led the engineering effort for Zinio’s award-winning iOS and Android applications. Prior to leaving eBay in 2010, Woody led the engineering effort for eBay's Cloud Computing program.

Adam Rofer


Adam leads the engineering team and drives the overall architecture of Impel’s product and marketplace designs. Previously, Adam was Senior Engineer and Architect at Arrayent. Prior to Arrayent, he was a Development Manager at Camstar Systems, where he also previously served as Principal Software Engineer. Prior to Camstar Systems, Adam spent about 8 years in various software engineering roles at SigmaQuest, Inc. (which was acquired by Camstar Systems) and Plantronics.

Amirul Islam

Director of Mobile Engineering

Amirul brings more than 15 years of proven programming experience to Impel including architect design, testing, documentation, and system analysis. He joins Impel from Verayo where he served as the Lead Mobile Software Engineer (iOS) and was previously the iOS/Objective-C Engineer and Team Lead at Zinio, where he developed the worlds largest newsstand and bookstore.

Alex Austin

Director OF QA

Alex joined Impel from Oxygen Cloud, where he served as Principal Software QA Engineer. Prior to Oxygen Cloud, Alex spent 7 years at Logitech as a Software QA Manager and 2 years at PeopleSoft, Inc., as a Principal Software QA Engineer. He started his career as E.piphany where he was a QA Engineer.